Portfolio
World Cruising Club/ARC & World ARC
World Cruising Club (WCC) approached Peta in 2004 to give them some strategic marketing advice 'and a bit of PR help from time to time'. The advice and the relationship has proved so successful that Peta has since been managing the PR for all World Cruising's corporate needs as well as for its family of premier cruising events ranging from the ARC (Atlantic Rally for Cruisers) in association with Yachting World, ARC Europe, the Rally Portugal and others such as the Classic Malts Cruise. More recently Peta has also been co-ordinating PR communications for World ARC that was launched in January 2008.
